Savile Row Bespoke

Gieves & Hawkes were instrumental in the founding of the Savile Row Bespoke Association in 2004 which unites the founding fathers of the Row with the newly established tailors to protect and develop the craft practised in this elite quarter of Mayfair for over two centuries.

Today Savile Row remains the home of a community of skilled craftsmen and associated artisan businesses that thrive and survive in the heart of London. The association seeks to protect the art of bespoke tailoring and ensure that the well-dressed man will always consider Savile Row his spiritual home.

 

As there are many companies who offer a 'bespoke' suit, many trading on the standards of Savile Row without delivering anything that would in fact be acceptable on the Row, the association sought to identify what makes a Savile Row bespoke suit.

Companies are only able to be members of the association if they meet set criteria, relating to standards and also to technical points needing to be present in a Savile Row Bespoke suit.